Online Description
Golf Digest, June 2014, Jimmy Fallon
"Golf Digest evolved more in 2014 than in any stretch of its 64-year history. Following a major survey that helped us understand the preferences and habits of the millennial golfer, we embarked on a thorough redesign, moving the magazine from strictly service to lifestyle and service. Our June cover succinctly captures this evolution. Not only does this issue represent the first of Golf Digest’s redesign, cover subject Jimmy Fallon, photographed by Peter Yang, perfectly speaks to Golf Digest’s new target audience and fastest-growing segment of readers—millennials. Fallon unveiled the June cover on the Tonight Show."
( - See more at: http://www.magazine.org/asme/magazine-cover-contest/past-winners-finalists/2015-winners-finalists#sthash.Cu0n7dmm.dpuf )
Critique
In this cover that Golf Digest did, I thought that the background is light enough where the mood is more upbeat and fun and the focus goes towards Jimmy standing on his super mini golf course. His stance is funny and not too serious to a point where it makes people interested in reading it. There's not much about this cover to dislike except for the fact that the background merges with the 'Digest' part of the title and is a bit hard to see at times, also that Jimmy's leg(s) cover up part of his last name. If someone didn't already know what his last name was or who he is/was then they probably wouldn't know until they open up the magazine.
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